Objectives
Spearheaded PR & Marketing Efforts for all-women led race team and women’s development program.
Directed creation and distribution of press releases and obtained national and local race coverage.
Directed a partnership fan event including organizing student participation, speaking panels and giveaways.
Oversaw official social media accounts and content calendars, bringing on new talent and increasing videography and long-form content.
Working with development program to sharpen team’s PR skills.
Built Team Branding & Sales Deck. Curating team’s messaging.
Championed podcast appearances and public speaking engagements.
Project Start
05/2025
Project End
Ongoing
Earned Media
Local Race Coverage
Podcast Appearances
Industry & National Coverage
“Working with alicia is a wonderful experience! She’s professional and energetic, expresses curiosity and is great at seeing the larger story. She has great contacts in the industry and is constantly building her network. Contracting with her has been a great decision and she has really gotten our mission out there in the world!”
Erin Vogel, Founder & Team Owner, AE Victory Racing
