• Designed a completely new dynamic website that elevates the professionalism of the event and shifts the message towards the mission of the non-profit.

  • Marketing Plan to highlight contributions of partners and efforts of the non-profit.

  • Messaging strategy that highlighted the core pillars and mission of the organization.

  • Content editing and copywriting for social media platforms when necessary

  • Graphic deliverables including advertisements, programs, maps, branding kit and pitch decks.

  • Brought in a professional videography team to capture the event.

  • Helped with attracting new donors and partners by creating donor messaging deck and building personal relations.

  • On-site event management and execution.

  • Photo team management, media management and PR support during the events.

Project Start
07/01/2020

Project End
12/1/2024

Earned Media

“Alicia completely changed the face of the organization at a time we desperately needed it. Beginning with the website and messaging and every year building more and more value for the brand through her efforts.”

Matt Peterson. Co-Founder and Events Manager

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AE Victory Racing