Spearheaded all communications strategy for internationally recognized motorsports venue, amplifying its brand voice across local, national, and global audiences.

Directed creation and distribution of press releases, media kits, newsletters, and web content, increasing media coverage and public engagement by over 40%.

Oversaw and directed official social media accounts and content calendars, doubling followers and interaction across platforms year-over-year.

Organized and led media coordination for high-profile events, including race weekends, VIP experiences, and civic announcements.

Collaborated with executive leadership, sponsors, and local municipalities to strengthen brand presence and community goodwill.

Developed and executed new programs within the industry including a content creator program acknowledged by national industry leaders and professionals for its innovation.

Increased newsletter subscriptions and digital engagement through targeted campaigns and storytelling.

Pitched and managed in person promotions and media events.